I was totally blown away by this cleanser. Normally I try to stay away from anything that even resembles oil, as my skin is so sensitive to oil - and breaks out terribly if oil is even in the air. So I was very hesitant to purchase this balm. What caught my eye though - and made this different from other oil based balms - was that this turns "milky" when it's touched by water. And it does!! It goes on like any other balm, but as soon as you add some water to your face (and it only takes a few drops!!) and mix it around, it turns into this creamy cleanser that is incredibly easy to wash off. And the best part? Your face actually feels clean and NOT greasy or oily!!! It's amazing and I will continue to buy it. Be aware though - you MUST FOLLOW the directions for application!! Any deviation from following the directions and it doesn't work as well, so be aware of that!! The directions are so easy though and not complicated. I highly recommend this purchase, you'll be super happy too!!